For start-ups, social media provides a viable avenue for wooing clients and driving sales. Marinelly Diaz, Programme Manager for Latin America, for the online networking service, Facebook, shares valuable insights on using it to ‘boost your business’.
The well-known creative and fashion designer, Richard Young, talks about his involvement with the just-concluded O2N style event, and says discussions on how to boost the ‘orange economy’ (the creative sector) must move beyond the intellectual.
And, in our entrepreneurs’ segment, Raenelle Allen describes the rapid growth of the graphic design business started in 2013, while Rubena Alli, who moved from working for several cleaning companies to starting her own, speaks about the no-liquid, no-chemical approach to environmentally-friendly workspaces