Damned if you do, damned if you don’t. Car racing superstar, Lewis Hamilton has been the topic of much mocking and jeering on social media even as he attempted to show fans and global audiences his desire to lessen his carbon footprint in the world of which he’s a part.

The 35-year-old, in a social media post to Instagram, posted a promo photo endorsing the upcoming all-electric EQS by Mercedes-Benz which is due for a launch next year. He sought to educate his followers on the benefits of switching to an electric car to save the world from the harmful effects of global warming.

“Recently I’ve been making many changes in my life to reduce my impact on the environment,” Hamilton wrote on Instagram. “The first step in this journey was to understand my personal impact on the planet so I could make changes to improve it. Since then, I have offset my carbon footprint from my Formula 1 career dating back to 2007, I have reduced travel where possible, I have gone plant-based and outside of the track, I try to use electric cars wherever possible.”

This didn’t go well with the fans who mocked the racer for being a hypocrite. Hamilton, who is paid around £38million a year by Mercedes, according to Forbes, has a garage full of some of the most expensive exotic supercars and hypercars with massive gas-guzzling engines, including the likes of McLaren P1, LaFerrari, Pagani Zonda 760LH, and many more. The furious online backlash even reminded Hamilton that he owns a private jet with one comment even calling him a ‘clown’.