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Paul Richards Says T&T Should Adopt Barbados’ Marketing Strategy. Highlights Rihanna’s Partnership with Government.

by | Oct 25, 2019

Independent Senator, Paul Richards, says there are many lessons that can be learnt by this country from the position taken by the government of Barbados, which has been using Barbadian singer, fashion designer, actress, and businesswoman, Rihanna as a their global brand  Ambassador.

Independent Senator, Paul Richards.

During his input to the Budget Debate in the Senate on Thursday afternoon, Mr. Richards noted the strides made by Barbados’ government as a direct result of working closely with Rihanna in the creative industry.

Mr. Richards said this approach has yielded several benefits for the Barbados government and the country. He suggested that a similar effort be adopted by Trinidad and Tobago.

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