Instagram is to begin testing hiding content “likes” in the United States this week. The change will first be rolled out to a limited number of accounts in the U.S., and users of those accounts will still be able to see how many likes they got on their own posts.
“It’s about young people,” Mosseri said during the Wired panel. “The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them.”
“It means we’re going to put a 15-year-old kid’s interests before a public speaker’s interest,” he added. “When we look at the world of public content, we’re going to put people in that world before organizations and corporations.”
Hiding likes would fundamentally change the way Instagram works, as liking photos and garnering likes is one of the platform’s main features.
The Facebook-owned, photo-based platform has conducted similar trials in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. The removal of Instagram likes follows other recent user-focused changes, like the addition of a timer that shows users how long they’ve spent in the app, and the removal of the Instagram Activities feed.
Twitter CEO Jack Dorsey on Saturday praised Instagram’s decision to bring its like-hiding experiments to the U.S., retweeting Mosseri’s Friday tweet and adding the comment, “Great step.”