The THA hopes to influence UK residents to visit the island.

As part of the new Tobago branding strategy currently being rolled out at the World Travel Market 2018 in London, a Tobago branded black taxi/cab has been unveiled.  

The Tobago House of Assembley, in a media release said, London is known for the famous black cab and this particular black cab will beengaged for a six month period by the Tobago Tourism Agency Ltd. as part of its marketing strategy to promote Tobago in the UK market.

The cab is creatively wrapped in the new branding imagery and includes the ‘Tobago Beyond’ tagline and website.