Tobago’s delegation at World Travel Market 2019 in London hosted a press event on the destination’s stand on Monday. The team delivered the update to an audience of international media, key tourism stakeholders and global travel trade influencers on its plans to enhance Tobago’s product sustainably.

Last year, the Tobago Tourism Agency Limited (TTAL) unveiled the new “Tobago Beyond” destination imagery and brand strategy at WTM London – a milestone, which signalled the launch of a global marketing push it says reaped a 14% increase in international visitors to Tobago.

This year, TTAL utilised the recognized global stage of WTM to unveil the vision for Tobago’s tourism industry that focuses on eco-initiatives aimed at environmental sustainability and preservation, as well as product and human resource development projects to enhance the on-island experience for visitors.