Tobago Tourism Agency Limited says the sister isle’s tourism industry is experiencing a historic breakthrough as the destination recorded the highest increase in stay over arrivals to the island in nine years.
It explains at the end of December 2019, statistics revealed that there were nineteen thousand five hundred and forty-two international stay over arrivals to Tobago for the year – an 8.2 percent increase over 2018.
Furthermore, 2020 arrival figures for Tobago already indicate a continued upward trajectory in stay over arrivals for the island, as January 2020 figures show a 21.8 percent increase over January 2019 – 2,805 stay over arrivals this year as compared to 2,303 last year.
The performance of the Canadian market last year was a significant factor in the overall growth recorded.
Canada was identified by the Tobago Tourism Agency Limited as one of the new growth markets for destination Tobago in 2017 when the organisation was established.
By December 2018, TTAL successfully negotiated direct airlift from Canada to Tobago for the first time in the island’s history, engaging leisure carrier Sunwing Airlines which was responsible for the majority of Canadian visitors to Tobago in 2019.
Negotiating airlift was only the first step in ensuring growth from the Canadian market.